ABOUT
Vibrant Content creates modern websites that help change-making organizations fulfill their mission and expand their reach.
Based in Victoria, BC, Vibrant Content manages the websites for more than 90 non-profit organizations, research groups, authors and artists. Website traffic on Vibrant Content’s servers is more than 15 million visits per year.
Jacob Buurma
Founder and Lead Web Designer
Jacob Buurma founded Vibrant Content in 2011. Over the past fifteen years, he has helped design more than 90 websites for academic institutions and non-profits. From a formative childhood trip to East Berlin (before the wall came down), to graduate theological studies on Mother Teresa, to work with a microfinance organization in Ontario, Jacob has a life-long passion for social justice. Jacob studied WordPress web and graphic design at George Brown College in Toronto and has been a presenter at the WordPress Club of Victoria. An avid writer, Jacob has had several pieces published in the Globe and Mail.
Jacob McKee
Hosting Manager
Jacob McKee is the Hosting Manager with Vibrant Content and looks after the ongoing maintenance of WordPress websites. Jacob has an undergraduate Geography degree with a specialization in GIS from the University of Victoria and leads Quality Assurance work for all Vibrant Content web projects. He also oversees Vibrant Content’s Website Care, ensuring that all websites remain secure and technically sound.
Hannah Relleve
Accounts Manager
Hannah Relleve is an Accounts Manager with Vibrant Content, lending a hand with invoicing and client care. Hannah holds an undergraduate in English Literature with a Math minor from the University of Victoria. As a self-described extreme extrovert, Hannah's passion for people and building connections makes her a natural fit to work alongside all the incredible people Vibrant Content serves.
Wayne Jones
SEO and Content Strategist
Wayne Jones has more than a decade of experience in digital content, SEO and website strategy. His work combines keyword research, content strategy and information architecture to help organizations improve search visibility while creating websites that are clearer and more useful for visitors. Recent work has included keyword and competitive research, website information architecture, content strategy and SEO / GEO recommendations for Canadian organizations undertaking significant website redevelopment.
Vibrant Content collaborates a range of other graphic designers, developers, and SEO specialists to create high-performing websites.
Web Building with WordPress
Vibrant Content typically uses WordPress for website building. WordPress is the world’s leading Content Management System (CMS), currently powering 43% of all websites on the internet—largely due to its ease of use. For most basic content updates, WordPress is about as easy to use as Microsoft Word. The platform also easily adapts to a range of computers, laptops, tablets and mobile devices across various operating systems.
In addition, WordPress is very scalable, so additional functionality (e.g., an events calendar or interactive map) could be added subsequently, without having to rebuild things from scratch.
