About

Vibrant Content creates modern websites that help change-making organizations fulfill their mission and expand their reach.

Based in Victoria, BC, Vibrant Content manages the websites for more than 90 non-profit organizations, research groups, authors and artists. Website traffic on Vibrant Content’s servers is more than 15 million visits per year.

Our Experience

Over the past 15 years, Vibrant Content has developed an expertise in working with academic and non-profit websites. A brief outline of our project experience includes:

Ground-up website design for schools, think tanks, research labs, and individual academics
New website projects for non-profits including churches, environmental conservation groups, international development charities, food banks and social service agencies
Work on large and complicated websites with more than 1,000 pages
Support for high-traffic websites with more than 1 million visits per year
Navigating projects with multiple stakeholders and potentially conflicting requests
Brand standards fulfillment – the ability to work within established brand guidelines
In-house design – our sites are created by our team and not shipped off to third parties or primarily generated by AI
Staying on time – we make every effort to fulfill projects on time and on budget. In the past 15 years, less than 5% of our projects have had a delay caused by our team.
Staying on budget – overages are rare and only used when there are clear examples of an enlarged scope for the project
Personal support - email a member of our team instead of submitting a ticket

Our Team

Jacob-Buurma 2

Jacob Buurma

Lead Web Designer

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Jacob is the founder and senior designer of Vibrant Content. Over the past 15 years, Jacob has helped design more than 90 websites for nonprofits, academics and other change-making businesses. He has also undertaken numerous graphic design projects including logos, brochures, historical murals, print ads and more. Jacob studied WordPress web and graphic design at George Brown College in Toronto and has been a presenter at the WordPress Club of Victoria. An avid writer, Jacob has had several pieces published in the Globe and Mail.

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Jacob McKee

Hosting Manager

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Jacob McKee is the Hosting Manager with Vibrant Content and looks after the ongoing maintenance of WordPress websites. Jacob has an undergraduate Geography degree with a specialization in GIS from the University of Victoria and leads Quality Assurance work for all Vibrant Content web projects. He also oversees Vibrant Content’s Website Care, ensuring that all websites remain secure and technically sound.

Hannah Relleve

Accounts Manager

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Hannah Relleve is an Accounts Manager with Vibrant Content, lending a hand with invoicing, training and client care. Hannah holds an undergraduate in English Literature with a Math minor from the University of Victoria. As a self-described extreme extrovert, Hannah's passion for people and building connections makes her a natural fit to work alongside all the incredible people Vibrant Content serves.

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Wayne Jones

SEO and Content Strategist

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Wayne Jones has more than a decade of experience in digital content, SEO and website strategy. His work combines keyword research, content strategy and information architecture to help organizations improve search visibility while creating websites that are clearer and more useful for visitors. Recent work has included keyword and competitive research, website information architecture, content strategy and SEO / GEO recommendations for Canadian organizations undertaking significant website redevelopment.

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Balázs Sződi

Hosting Support

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Vibrant Content typically builds websites with WordPress, a user-friendly and highly flexible Content Management System (CMS). WordPress is the world’s leading website building platform – powering more than 40% of all websites – largely due to its ease of use and range of options. For most basic content updates, WordPress is about as easy to use as Microsoft Word. In addition, WordPress is very scalable, so additional functionality can be added to the site in the future without having to rebuild from scratch.

WordPress also offers varying levels of permission for website contributors. This helps ‘democratize’ the process of adding new content: departmental staff can update specific aspects of the site without giving every user access to the entire site.